Thoughtful.

You can't be thoughtful when you’re just reacting.

Reacting without thinking about what you’re reacting to.

People want you to react.

They think they’re making you react.

No one makes you react.

You react.

All we can barely control out there in the world is our reactions.

To them.

Reacting without thinking about the trigger for the reaction is powerless.

It's easier that way. It requires less risk.

But the race for your reaction is on.

Marketers want you to react.

Don’t.

Dont believe the hype.

Dont believe the reaction they want for you.

Give yourself a chance.

A chance to breathe.

To pause.

To feel safe in non-threatening space.

A space to be thoughtful.

You can push for a meaningful pause.

“Let me think about it.”

They aren't going anywhere.

The reaction-seekers will keep baiting.